![]() The brand may be dead but it still has the formula for the cola concentrate that tastes similar to Coca-Cola. ![]() Reliance has entered the FMCG space with a lot of fanfare.Īnd instead of sitting and creating a host of products from scratch, it is taking a shortcut: acquiring existing brands.Ĭampa Cola is one such brand which RIL acquired for Rs. It died a slow death, finally shutting down in 1999. While Thums Up survived because of its unique taste, demand for Campa Cola died down.Īfter all, it was just a copycat product. Now, other drinks like Thums Up and Gold Spot also came up at the time, but Campa Cola enjoyed a decent market share.ġ993, when Coca-Cola re-entered India with its aggressive marketing campaigns (as the government opened up the economy to foreign investments). Not just that, it introduced several other soda flavours like orange, lemon, and jeera masala.Īnd with Coca-Cola gone, it didn’t have to fight for a space on store shelves.Ĭampa Cola instantly became people’s go-to Coke alternative. ![]() ![]() Now, Pure Drinks rushed to fill Coca-Cola’s shoes by launching Campa Cola: a drink that tasted and looked just like Coca-Cola. It was the only manufacturer and distributor of the drink in India.īut, in 1977, Coca-Cola was forced to go on a 16-year vanvaas (exile) from India as it violated the Foreign Exchange Regulation Act.Īccording to the Act, foreign companies were required to dilute 40% stake in their Indian subsidiaries (you can read more about this law here ). Before we get into RIL’s current deal, let's get into the history of Campa Cola.īack in 1949, Pure Drinks introduced Coca-Cola in India. ![]()
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